I was given the task of writing a sales copy to convince men and women to subscribe to a fitness program.
My job was to make sure that the pain points they may be facing are addressed in a friendly and funny tone while convincing them that this is the best solution.
He wanted a script that addressed a key pain point. (something that keeps them awake at nights and they think about all the time, like lack of confidence, no energy throughout the day, getting bigger in dress size, after pregnancy weight that they can’t shake, holiday weight they can’t lose or getting ready to go on holiday etc)
He also wanted the copy to demonstrate his expertise in the fitness industry by letting everyone know that he;
This social proof helped convince readers that they’re in good hands if they decide to sign up with him.
I used the information I was given to craft a sales copy that was funny, eye-catching, and convincing to get readers to sign up. I had to put myself in the shoes of the readers to understand why they should want to sign up after reading the ad.
My client was happy with the final work and he got many more people to sign up.
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